Advertising and Sales Promotion

Category: Electives

What comes to mind when you think of ‘marketing’? Perhaps
a familiar television jingle plays in your head? Or maybe you
think of those irritating sales phone calls? There’s no denying
the sheer magnitude and power of the marketing industry. Every
year companies spend approximately $200 billion promoting their
products and services—and that’s just in the United States alone!
You may be familiar with being on the receiving end marketing,
but what’s it like on the other side? In Advertising and Sales
Promotions, you’ll see how these marketing campaigns, ads, and
commercials are brought to life and meet some of the creative
folks who produce them. You’ll learn about different marketing
career opportunities and discover ways to be part of this exciting,
fast-paced industry.